Cookie Policy
Last Updated: February 10, 2026
Introduction
This Cookie Policy supplements our Privacy Policy, which describes how IT Education Canada Ltd. ("we," "us," or "our") handles personal data more broadly. This policy explains what cookies and similar tracking technologies we use on iteducationcanada.ca, why we use them, and how you can control them.
By continuing to use our website, you acknowledge that you have read and understood this Cookie Policy. Where cookies require your consent — specifically analytics and marketing cookies — we will only activate them after you have explicitly opted in through our cookie consent banner or preference panel.
What Are Cookies?
Cookies are small text files that websites place on your device (computer, tablet, or smartphone) when you visit them. They allow the site to remember your actions and preferences — such as language, font size, and other display preferences — over a period of time, so you do not have to re-enter them each time you return or navigate between pages.
Beyond traditional cookies, we also use pixel tags (also known as web beacons or tracking pixels) embedded in our pages. These are tiny, transparent image files that record when a page is loaded or an action is taken. Additionally, some of our service providers may process data via server-side tracking mechanisms (such as Meta Conversion API or Google server-side Google Tag Manager), which send event data from our server rather than from your browser. These technologies complement cookies and serve the same analytical and advertising purposes described below.
Types of Cookies by Lifespan
- Session Cookies: These are temporary cookies that expire when you close your browser. They are used to maintain your session as you navigate our site — for example, keeping you recognised between page loads.
- Persistent Cookies: These remain on your device for a set period (or until you manually delete them). They allow us to recognise returning visitors and remember your preferences, such as your cookie consent choice.
Types of Cookies by Origin
- First-Party Cookies: Set by iteducationcanada.ca directly. These are under our control and are used for essential site functionality and storing your consent preferences.
- Third-Party Cookies: Set by external services that we have integrated into our site, such as Google Analytics or Meta Pixel. These providers set their own cookies on your device when you interact with their scripts loaded on our pages.
Cookie Categories
We classify cookies into three categories. These categories are consistent with how they are described in our Privacy Policy and in our on-site cookie consent banner.
1. Essential Cookies
These cookies are strictly necessary for the website to function. They enable core features such as session management and storing your cookie consent choice. Because they are essential, they do not require your consent and are always active when you visit our site. Without these cookies, the website cannot operate properly.
2. Analytics Cookies
Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics 4 (GA4) with IP anonymisation enabled. Analytics data is retained for 14 months. These cookies are only activated after you provide explicit consent through our cookie consent banner. The information collected includes pages visited, time spent on pages, referral sources, browser type, and device information — none of which is linked to your personal identity unless you have separately provided your details through a form.
3. Marketing Cookies
Marketing cookies are used to deliver personalised advertising and to measure the effectiveness of our advertising campaigns. They track your visits to our site and may be used to build a profile of your interests. We use Google Ads conversion tracking and Meta Pixel for remarketing, conversion measurement, and custom or lookalike audience creation. These cookies are only set after you provide explicit consent. The data collected may include page views, conversion events, audience membership, and hashed identifiers sent via server-side mechanisms such as Meta Conversion API.
Cookie Table
The following table lists the specific cookies used on our website, along with their purpose, category, type, and retention period.
| Name | Purpose | Category | Type | Retention |
|---|---|---|---|---|
| _site_session | Site session continuity | Essential | First-party | Session |
| cookie_consent | Stores your consent choice | Essential | First-party | 12 months |
| _ga | GA4 user identifier — distinguishes unique visitors | Analytics | Third-party | 2 years |
| _ga_XXXXXXXXXX | GA4 session state (10-character GA4 measurement ID) | Analytics | Third-party | 2 years |
| _gcl_au | Google Ads conversion linker — attributes conversions to ad clicks | Marketing | Third-party | 90 days |
| _fbp | Meta Pixel browser identifier — tracks visits for ad targeting | Marketing | Third-party | 90 days |
| _fbc | Meta Pixel click identifier — set when a click ID is present in the URL | Marketing | Third-party | 90 days |
Third-Party Providers
The following third-party service providers may set cookies on your device or process data through our site when you have given your consent:
- Google LLC (Google Analytics 4, Google Ads, Google Tag Manager) — collects usage data, cookie identifiers, conversion events, and remarketing lists. Google's privacy policy is available at policies.google.com/privacy.
- Meta Platforms, Inc. (Meta Pixel, Custom Audiences, Lookalike Audiences, Conversion API) — collects page views, conversion events, audience membership, and hashed identifiers. Meta's privacy policy is available at facebook.com/privacy/policy.
- Cloudflare, Inc. (CDN and security services) — may process IP addresses for threat detection and DDoS mitigation purposes. Cloudflare's privacy policy is available at cloudflare.com/privacypolicy.
We do not permit these providers to use data collected from our site for their own independent commercial purposes. Their processing of data from our site is governed by their respective data processing agreements with us and their published privacy policies.
How to Manage Your Cookie Preferences
You have several options for controlling which cookies are set on your device:
Our Cookie Consent Banner
When you first visit our site, a cookie consent banner appears at the bottom of your screen. You can choose to accept all cookies, reject non-essential cookies, or manage your preferences by toggling individual categories (analytics and marketing) on or off. Your choice is stored in the cookie_consent cookie for 12 months.
You can revisit and change your preferences at any time by clicking the "Manage Cookie Preferences" link in the footer of every page on our site.
Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically set your browser to block all cookies, block third-party cookies, or delete existing cookies. Note that blocking essential cookies may impair the functionality of our site. The exact steps vary by browser — consult your browser's help documentation for instructions.
Third-Party Opt-Out Tools
You can also opt out of specific tracking technologies through the following tools provided by our third-party partners:
- Google Analytics Opt-Out: Install the Google Analytics opt-out browser add-on at tools.google.com/dlpage/gaoptout.
- Google Ads Personalisation: Manage your ad preferences at adssettings.google.com.
- Meta Ad Preferences: Adjust your Meta advertising settings at facebook.com/adpreferences.
- European Interactive Digital Advertising Alliance: Opt out of behavioural advertising from participating companies at youronlinechoices.eu.
Consent and Withdrawal
Under the General Data Protection Regulation (GDPR) and the UK GDPR, analytics and marketing cookies require your explicit, informed, and freely given consent before they are set. Essential cookies do not require consent as they are strictly necessary for the operation of the site.
Your consent is recorded in the cookie_consent cookie, which persists for 12 months. You may withdraw your consent at any time by clicking "Manage Cookie Preferences" in the footer of any page, or by clearing cookies in your browser settings. Withdrawal of consent does not affect the lawfulness of processing carried out before you withdrew.
When you reject non-essential cookies or withdraw consent, we will delete the _ga and _fbp cookies from your browser and will not reactivate analytics or marketing scripts until consent is given again.
Impact of Disabling Cookies
Disabling or rejecting analytics and marketing cookies will not affect the core functionality of our website. You will still be able to browse all pages, use our program search tools, and submit consultation forms. The only differences you may notice are that we will not be able to measure how you interact with our site (which helps us improve it), and you may see less relevant advertising from us on third-party platforms.
Disabling essential cookies through your browser settings may cause parts of the website to stop working correctly — for example, your session may not persist between page loads, and your cookie consent preference may not be remembered.
Do Not Track Signals
Some browsers transmit a "Do Not Track" (DNT) signal to websites. There is currently no universally accepted standard for how websites should respond to DNT signals. As a result, our website does not currently respond to DNT signals. However, you can manage tracking through the cookie consent mechanisms described above. Our third-party providers may have their own DNT handling practices, which are detailed in their respective privacy policies.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. Material changes will be announced via a notice on our homepage at least 14 days before the updated policy takes effect. The "Last Updated" date at the top of this page will be revised with each update. We encourage you to review this policy periodically to stay informed about how we use cookies.
Relationship to Our Privacy Policy
This Cookie Policy should be read in conjunction with our Privacy Policy, which provides comprehensive information about how we collect, use, share, and protect your personal data, including data collected via cookies. Our Terms of Service also apply to your use of this website.
Contact Us
If you have any questions about this Cookie Policy or our use of cookies, please contact us:
- IT Education Canada Ltd.
- 100 King Street West, Suite 5600, Toronto, ON M5X 1C9, Canada
- Email: [email protected]
- Phone: +1 (416) 907-4823